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I cherished visits to my father's office as a child, an experience made even more memorable by his towering height of six feet, seven inches. His secret sauce was forming a lasting connection with each employee, recalling every individual by name and a distinctive detail about their personal story.
You've got a unique story to tell, one that sets your brand apart. We just need to add in the "SixFeet7 Secret Sauce": Hone in on those distinctive elements and spotlight them to forge lasting connections with your customers.
In 2016, I founded SixFeet7 Marketing to give companies access to executive-level marketing consulting services. Over the years, I have been fortunate to cultivate that "secret sauce" and maintain long-term relationships with clients. My mission is to empower companies through strategic coaching, equipping them with the tools and insights they need to effectively articulate and elevate their brand.
As your fractional CMO/Marketing Director, I lead your marketing team's efforts and align them with your sales goals. I have supported small/medium business owners, franchise organizations and media agencies in B2B and B2C Beauty, Consumer Packaged Goods, Food & Beverage, Health & Fitness, Remote Staffing Services, Logistics, and Personal Protective Equipment (PPE).
How do you elevate your brand? It begins with a strategic plan. My expertise lies in pinpointing what sets your brand apart, delving into understanding your customers, and charting a course to outwit the competition.
Content is king. Ensuring that your brand's content resonates with your customers' needs and conveys why they should pick you is critical. I oversee website copy, social media posts, blogs, eBooks, newsletters, webinars, and more.
From paid digital and traditional advertising to your public relations efforts inclusive of press releases, media pitching, and podcast guest placement, I put your brand in front of your target audience to maximize your ROI.
Marketing and Sales need to be BFFs. I facilitate communication between the two to understand your sales team's needs and provide ongoing support through CRM, Go-To-Market strategy, lead generation, and email nurturing campaigns.
Establishing KPIs is an absolute must. I keep a close watch on the analytics to understand what is working and what needs fine-tuning in order to optimize strategies to efficiently reach and retain customers.
Understanding your buyer's journey is vital. I keep a finger on the pulse of your customers from service and reviews, to offering the right product assortment. I help you optimize your e-commerce for a seamless shopping experience.
Innovation is brand fuel. Introducing new products, services and programs is the lifeblood of many companies. I have developed hundreds of new products, many of which have been patented, to give brands a competitive edge.
Product Promotions. Grand Openings. Local Store Marketing. Influencer Partnerships. Corporate Events. I have organized and managed hundreds of events, LTOs and promotions to drive brand awareness and sales.
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